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Monday, June 24, 2013

FIFA reconsiders 3D World Cup 2014 coverage after ESPN 3D shutdown



ESPN 3D launched in 2010 with coverage of 25 FIFA World Cup matches, but word that the channel will be mothballed has the international football association reviewing whether it will use the tech in 2014. An Associated Press report quotes FIFA director of television Niclas Ericson saying that there is interest from several broadcasters in a 3D presentation, but the cost is currently under review. While FIFA focuses on its standard HD broadcasts, it's also thinking over offering 4K Ultra HD coverage, which is currently being tested during Confederations Cup matches. The Hollywood Reporter points out that while Sony has backed off some of the sponsorships that pushed early 3D productions, it's providing some of the equipment for UHDTV tests like its F55 4K camera. Japan's Ministry of Internal Affairs and Communications is already in line for a 4K soccer broadcast in 2014, we'll see if it's put to use alongside new goal-line technology.
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Source: Associated Press

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