Tablets to comprise half of first-time PC purchases by 2017: Gartner

 
With smart mobile devices inching out desktops and laptops, global research firm Gartner has said that it expects about half of first time computer purchases to consist of tablets by 2017.

The research firm also said smartphones, tablets and ultra mobile PCs will account for over 80 percent of spending on devices during the same period.

"Gartner also forecasts that by 2017, nearly half of first-time computer purchases will be a tablet," it said in a release.

Mobile smart devices would have taken over the technology world and by 2017, device categories like mobile phones, tablets, and ultra-mobile PCs will represent more than 80 per cent of device spending, it added.

Gartner said the global IT spending is forecast to touch USD 3.8 trillion in 2014, a 3.6 percent increase from 2013, but it is the opportunities of a digital world that have the IT leaders excited.

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iOS 7 review

 

The changes to Apple's iOS software became apparent as I drove to the headquarters of the company's rival, Google. As I navigated using Apple's mapping app, I noticed one of my favorite attributes was missing: the directions for each next turn presented in green boxes that resemble highway signs.

Many of the changes in Apple's operating system for mobile devices are cosmetic. Gone are three-dimensional icons that mimic real-world counterparts, such as a magazine rack for the Newsstand app. They are replaced by larger, two-dimensional icons sporting abstract designs and pastel colors. Apple also extended that new look to many of its apps. In Maps, the green boxes are replaced with solid white across the top.

It didn't take long to realize that deeper down, the new iOS 7 software is the same as the one I've come to know.

The new software does have several functional improvements, but those take time to stumble upon. The good news is that even if you never discover them, you can still use your device the way you did before. The free update is available starting Wednesday.

I'm covering the features specific to Apple's new iPhone 5s and iPhone 5c in a separate review. This one is about whether it makes sense to upgrade to iOS 7 on your existing iPhone or iPad.

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Report: Twitter to launch location-based ads later this year

Twitter has been steadily ramping up its ad efforts this year, first bringing promoted tweets to mobile devices and more recently opening up ad buying to all US users. Now, according to Ad Age, the social network is preparing to introduce promoted tweets based on your location. In addition to displaying nearby retailers, this feature could showcase deals and promotions at stores in your area. Twitter already display's different advertisers' tweets based on general metro areas, but drilling down into specific geo-coordinates will naturally deliver more relevant adverts. Facebook, meanwhile, has been serving up content based on a user's ZIP code since 2011; so a little catch-up is definitely in order. Twitter's targeted ads will supposedly launch at the end of the year, just in time for that all-important retail rush.

Filed under: Internet


Source: Ad Age